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WOW Heritage Center at Pathways at Rosewood Courts
Vision & Origins

Eighteen Years In, and We're Just Getting Started

CSJ

Carl Settles Jr.

Founder & CEO, E4 Youth

You know, I have a story I tell about my mother.

She bought this couch once. We had a room at the end of a hallway with this odd angle, and no matter how we tried, we could not get that couch through the door. Finally she said: take it outside and put it through the window. We thought she was crazy. But we put the couch through the window. And it fit.

I think about that a lot when I try to explain what we're doing at E4 Youth.

We've been at this for 18 years. And a lot of the time, especially early on, I was just putting the couch through the window. Working with kids who were about to get kicked out of school for skipping class to go downtown and take photos. Taking our young musicians into a real recording studio to cut a record alongside Grammy-nominated artists, because I believed they deserved to be in that room. Collecting oral histories in neighborhoods that the rest of the city was moving on from.

I didn't always know exactly what it was going to become. But I knew the quality of a young person's experiences and their relationships determines their outcomes. Now, I can clearly see what the E4 Ecosystem is designed to change: it is a circular pipeline through which we Engage young people through culturally rooted storytelling and creative technology that sparks belonging and possibility. We Empower them to find their voice, Educate them with industry-aligned skills, and Elevate them into real opportunities that turn story into sustainable success. In short, we turn storytelling into skill and skill into opportunity.

About five years ago we started collecting oral histories from elders in the community and launched the beta version of What Once Was, an immersive storytelling platform. That work led us to the Rogers Washington Holy Cross neighborhood, the first neighborhood in Austin planned and built by Black professionals, where we spent a year capturing stories and turning them into experiences people could walk through.

This April, we're partnering with the Housing Authority of the City of Austin to open the What Once Was (WOW) Heritage Center at Pathways at Rosewood Courts, the first public housing for African Americans in the United States, on land that was once Emancipation Park. The WOW Heritage Center will be the hub of the entire E4 Ecosystem, and we're inviting people to help us build what it becomes.

The new site is live. The work is real. And this is the first in a series of posts where, over the next several weeks, I'll be going deeper on different aspects of what we're building: the programs, the WOW Heritage Center, the young people doing the work, and the partners helping make it possible.

Each post is also an invitation. We are actively looking for educators, creatives, community members, funders, and partners who don't just want to support this from the outside but want to help co-create what it becomes. There is a place for you in this ecosystem.

So stay with us. And if something in this first post already connects with you, I want to hear from you. Get in where you fit in.